Your website is losing you leads

Words by
James Henderson
Butterflow Creative Director

Let’s be real—your website is working 24/7, doesn’t take lunch breaks, and never complains about overtime. But is it actually selling for you? If your answer is “not really” (or “what do you mean?”), it might be time to rethink how your digital sales rep is performing.

For small business residential builders, a well-designed website can do more than just sit there looking pretty. It can turn casual visitors into hot leads, ready to pick up the phone or fill out your contact form. How? By showcasing your work, building trust, and guiding potential clients seamlessly from “just browsing” to “where do I sign?”

Here’s the key: your website needs to work like a salesperson. That means clear calls-to-action, mobile-friendly design, and content that speaks directly to your ideal client. (Hint: bragging about how “affordable” you are isn’t it—clients want to know you’re reliable and deliver quality.)

At Butterflow, we create websites that don’t just look great—they convert. Plus, we make it easy for you to keep your site updated with our no-code approach, so you’re always in control without needing a degree in web design.

Want to start getting more leads? Get in touch and let's turn your clicks into clients.

Your best salesperson is already on the clock. Let’s make sure they’re ready to close the deal.

James Henderson
Creative Director & Founder — Butterflow