Webflow vs WordPress: Which platform is better for Builders?

Words by
James Henderson
Butterflow Creative Director

WordPress might be the grandad of the internet, powering 40% of websites, but does that make it the best choice for builders? Not always. Think of it like an old utility truck versus a sleek new work ute—one gets the job done (with a lot of maintenance), and the other is built for today’s speed and efficiency. If you’re after a website that’s reliable, fast, and headache-free, Webflow could be the game-changer your building business needs.

Speed & SEO

Webflow’s clean, minimal code makes it a rocket compared to WordPress. On average, a blank WordPress page has 100 lines of code, while Webflow’s has just 3. Add a section on WordPress? That’s 5 more lines. On Webflow? Only 1. The result? Super-fast load times that keep your site visitors happy and boost your Google rankings.

Want to hit a perfect 100/100 on Google PageSpeed Insights? Webflow makes it possible and for SEO (which helps your business rank higher on Google), that’s a huge win.

Perfect on any screen

Your clients are viewing your website on desktops, phones, and everything in between. Webflow lets you design for every screen size, so your site always looks its best—whether they’re on their laptop or checking you out from a job site on their phone. WordPress can handle responsive design too, but it’s trickier to get right, and weird screen sizes can trip it up.

With Webflow, your site’s design adapts seamlessly. It’s future-proof, so no matter what fancy new device comes along, your site is ready.

No more things breaking

Updating a WordPress site can feel like playing Jenga—change one thing, and the whole stack might collapse. Updates to plugins or themes often break features, and fixing them takes time (and money).

Webflow eliminates this worry. Instead of relying on plugins, Webflow uses rock-solid third-party integrations that won’t crash your site. There aren’t as many integrations as WordPress, but what’s there is dependable, and that’s what counts.

Built-in backups and security

Every update in Webflow is automatically backed up, and restoring your site takes a single click. WordPress claims to offer similar features, but in practice? Let’s just say it’s hit or miss.

And when it comes to security, Webflow wins hands down. WordPress’s reliance on plugins makes it vulnerable to hacks and malware. Even an inactive plugin can be a backdoor for trouble. With Webflow, you can rest easy knowing your site is secure—no extra effort required.

Dynamic pages for builders

Webflow’s CMS Collections are perfect for creating dynamic pages without extra work. For example, if you want to showcase 100 different projects or create landing pages targeting specific suburbs, you can set up a single page design and let Webflow’s CMS fill in the details automatically.

No need to manually build 100 pages in WordPress (and lose hours of your life). Webflow handles it in seconds, so you can spend more time focusing on your next big build.

Test before you launch

Before making your site updates public, Webflow lets you test everything on a private staging site. Share it with your team or check it over yourself—it’s a far better system than WordPress’s basic “preview” mode.

The verdict

Choosing between Webflow and WordPress comes down to what you value most. If you want a reliable, fast, and modern website that won’t give you headaches, Webflow is the clear winner for building companies ready to scale.

One user summed it up best:

“We’ve saved thousands of dollars since switching to Webflow. Now, we can make changes in 20 minutes that used to take hours of expensive development.”

The question is: will your website be a reliable workhorse—or an expensive problem waiting to happen? If you’re ready to level up your online presence, get in touch with us today.

James Henderson
Creative Director & Founder — Butterflow