Construction content machine: Our top AI prompts for killer content
Creating great content for your building business doesn’t have to be overwhelming. Whether you’re writing blogs for your website, social media posts, or newsletters, having the right prompts can make the process a whole lot easier. We’ve pulled together a list of foolproof content prompts that will help you connect with your audience, answer their burning questions, and showcase your expertise.
Here’s how to get your content machine running:
1. Generate blog ideas in seconds
Prompt: "Give me [number] blog ideas about [specific service, e.g., home renovations, extensions, or building a new home]."
When you’re stuck for ideas, this prompt can quickly generate topics relevant to your services. For example, if you focus on extensions, you might get ideas like “5 things to know before adding a second storey” or “The benefits of home extensions over moving.”
2. Answer common client questions
Prompt: "What are the top [number] questions people ask about [specific topic, e.g., hiring a builder, planning a renovation]?"
Turn frequently asked questions into valuable content. Blogs like “How long does a renovation take?” or “What should I look for when hiring a builder?” can educate your audience and establish you as an expert.
3. Create listicles that educate
Prompt: "Write a blog titled 'The [number] things every homeowner should know before [specific action, e.g., building a house or renovating a kitchen].'"
Listicles are easy to read and packed with value. Try titles like “The 5 things every homeowner should know before renovating a kitchen” or “10 things to consider before building your dream home.”
4. Cater to specific audiences
Prompt: "List [number] blog topics that would help [specific audience, e.g., first-time homebuilders, people renovating on a budget]."
Speak directly to your ideal clients. A blog like “Top tips for first-time homebuilders” or “How to renovate on a tight budget” positions you as a trusted source for their specific needs.
5. Explain key topics simply
Prompt: "Create a simple blog post explaining [specific topic, e.g., how to choose the right builder or what to include in a home renovation budget]."
Demystify complex subjects with straightforward content. For instance, “How to choose the right builder for your project” or “What should be included in a home renovation budget?”
6. Highlight common mistakes
Prompt: "What are the biggest mistakes people make when [specific task, e.g., planning a home extension or choosing materials]?"
People love learning what to avoid. Blogs like “The biggest mistakes people make when planning a home extension” or “5 common material mistakes and how to avoid them” grab attention and provide valuable advice.
7. Share trends in the industry
Prompt: "Suggest [number] blog ideas about trends in [specific area, e.g., sustainable building, modern kitchens, or luxury homes]."
Show your clients that you’re ahead of the curve. Examples: “The top trends in luxury home design” or “How sustainable building is changing the industry.”
8. Show why quality matters
Prompt: "Write a short blog on why [specific topic, e.g., quality materials or good project planning] matters for [specific audience, e.g., homeowners or property investors]."
Highlight the importance of doing things right. For example, “Why good project planning matters for homeowners” or “The benefits of using quality materials for your build.”
9. Solve common challenges
Prompt: "What are the most common challenges in [specific area, e.g., building on a slope or renovating older homes], and how can they be solved?"
Provide solutions to problems your audience might face. Try blogs like “How to overcome challenges when building on a slope” or “Tips for renovating older homes without compromising character.”
10. Build with a strong outline
Prompt: "Give me a blog outline about [specific topic, e.g., the benefits of hiring a local builder or how to avoid delays in construction]."
Starting with an outline makes writing easier. For example, create a framework for a blog on “How to avoid delays in construction” to organise your ideas before writing.
Final thoughts
Creating content for your building business doesn’t have to be complicated. These prompts are designed to make the process quick, simple, and effective. Pick one, customise it to your expertise, and let your content work for you.
Get started today—your next client could be just one blog away.